Dam-tot-Dam brand activation

On Running

During the Dam tot Damloop 2025 New Bricks Agency partnered with Gardeners Agency to form On’s activation zone and party boat.

About 300 meters from the finish line we built an energizing cheer zone for On; meant to give all runners their final push towards the finish line. Next to the cheer zone we welcomed Indie’s Running crew and other running enthusiasts to recover from their run. To end the day in style, the vibing On boat decorated by New Bricks brought everyone back safely to Amsterdam in party mode.