Exhibition roadshow Europe

Brooks

After New Bricks Agency successfully renewed the Brooks Running showroom at their EMEA HQ in the iconic Amsterdam Olympic Stadium, our next mission was to deliver a 300 sqm exhibition space at the Barcelona Half Marathon.

Brooks, proud main sponsor of this event welcomed all runners in their booth at Fira Barcelona, where we turned the starting number pick-up into an energizing, interactive experience where everyone got hyped up and ready for the race.

After this great collaboration and result for Barcelona, for which we developed a modular, re-usable trade show system, we brought the same spark and engagement to more Brooks marathon expo’s in many places across Europe, like Vienna, Maranello and Berlin.