Store transformation

Lee & Wrangler

We had the pleasure to work on the transformation of the Lee Wrangler Store in Amsterdam, located in the Kalverstraat. An exciting challenge bringing 2 brands in 1 store to life the strongest way.

We updated the facade, the window, the engage areas instore by implementing more visual impact and making use of the grand arch and ceiling rims all across the store. This, in combination with additional lighting elements and consistent color updates lead to direct sales increase.

As this first test update of the store was received so well we got to execute the same formula for the Lee & Wrangler store in Roosendaal as well, resulting in even more success. For 2026 we will be going on a road show rolling out this transformation concept in 14 Lee Wrangler stores across Europe.