Capturing the moments in a unique way

Polaroid

Polaroid launched a new state of the art instant camera, the I-2. This camera targets the professional photographer with all its unique and advanced features. New Bricks was asked to develop a brand- new global retail concept. We worked out the concept in a full retail toolkit, including merchandise guidelines.

As icing on the cake we did an activation at Hypebeast’s Flea Market, Hypeflea, in London. Digitally we translated our work into content & guidelines for key digital sales channels such as Amazon & Zalando.