European pop-up tour

Sorel

Sorel is part of the Columbia Sportswear Company. Sorel is a fast-growing brand and has put its focus on retail expansion. New Bricks delivered a new shop in shop concept, in collaboration with design partner Superlarge.

We ran initial test productions in Q4 2023 with a pop-up shop in KaDeWe, Berlin and Jelmoli, Zurich. Also, we did a takedown execution in seven John Lewis department stores across the UK. Look out for a broader rollout of this concept in major European department stores this year.